We’ve approached our membership of ‘Better Cotton’ with determination and, from the beginning of 2020, we’ve been allowed to call ourselves an ‘Official Member of Better Cotton’.
The »Better Cotton« is a global, non-profit organisation that operates the world’s biggest sustainability programme for cotton. It is concerned with developing more sustainable concepts for the conventional production of cotton which will benefit the farmers, the environment and ultimately the consumers.
All the labels in our corporate group share the goal of obtaining at least 50% of the cotton required as sustainable cotton from »Better Cotton« licensed members by the year 2025. For this, sustainable cotton can be Better Cotton*, recycled cotton, organic cotton or Fairtrade cotton.
For further information about this valuable project, go to bettercotton.org
* Better Cotton cannot be physically traced to the end product. However, Better Cotton farmers profit from the demand for sustainable cotton in the same numbers as the ones used by us: bettercotton.org/massbalance