ROSNER mirrors the modern age and simultaneously represents the current change of values – towards more reliability, stability, comfort and sustainability. Sustainability is the focal point! With our newly developed IT´S GREEN O´CLOCK-Signet we distinguish products which stand for sustainable, resource-efficient materials and / or manufacturing process:

ECO HEMP DENIM: First of all, an elastic denim with hemp. Since hemp consumes significantly less water and fertilizer, it is much more resource-saving than conventional cotton. other positive properties of hemp: no pesticides and little water needed during cultivation; doesn’t rob the earth of its nutrients, instead releases them; more than twice as much crop yield/m² as cotton; can be cultivated on many different soils; biodegradable & extremely long-lasting

FREE DENIM: Soft, cashmere-like quality with high Tencel shares, made from “Better Cotton” (BCI) and dyed with less water and chemicals.

LUXURY COMFY WOOL: Soft quality of wool, which is produced „mulesing free“ (= for more animal welfare) and with recycled Polyester.

These and many other products, which were produced under sustainable aspects, you can find here:




We’ve approached our membership of the Better Cotton Initiative with determination and, from the beginning of 2020, we’ve been allowed to call ourselves an Official Member of BCI.

The BCI is a global, non-profit organisation that operates the world’s biggest sustainability programme for cotton. It is concerned with developing more sustainable concepts for the conventional production of cotton which will benefit the farmers, the environment and ultimately the consumers. All the labels in our corporate group share the goal of obtaining at least 50% of the cotton required as sustainable cotton from BCI licensed members by the year 2025.

For this, sustainable cotton can be Better Cotton*, recycled cotton, organic cotton or Fairtrade cotton. For further information about this valuable project, go to:

* Better Cotton cannot be physically traced to the end product. However, BCI farmers profit from the demand for sustainable cotton in the same numbers as the ones used by us.